A thoughtful and well-designed logo is both a critical and vital aspect of your business branding. A logo graphically symbolizes and represents your company and gives it a unique visual identity. Though a logo is small, it is of large importance as the very foundation of your company's brand strategy.
Effective logos have actually contributed to success of some of the largest and most recognized companies in the world. Think of Nike's trademark "swoosh" or Apple Computer's apple. An effective logo that has a perfect blending of the right color, font and image will capture and convey your company's values and depth and will allow your customers who share those values to identify with your core brand.
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