“Choose” Campaign Nets Grand Prize National Award
A billboard campaign developed and designed by Zhappo Studios asked drivers to choose between paying high gas prices and riding the bus resulted in a national award. The 2012 AdWheel Award, which is sponsored by the American public transportation Association (APTA), was given to RTA as part of an ambitious billboard campaign titled “Choose.” not only did the campaign earn first place during the annual competition, it also took home the grand prize during APTA’s annual meeting in Seattle. RTA was up against some of the biggest names in the business so this award is something that reflects our desire to rise above the crowd. The billboards were credited with helping boost RtA ridership to unprecedented levels.